Work

Branding from emerging countries: how to compete internationally?

Year: 2015

Type: article

Source: Critical Perspectives on International Business

DOI: 10.1108/cpoib-11-2012-0055

Authors: Claude Chailan, Francis Ille

Institutions: EM Strasbourg Business School, International University of Monaco

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004586912

FWCI: 4.962

Cites: 97

Cited by: 27

Related to: 10