Work

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.02.016

Authors: Arch G. Woodside, Carol M. Megehee, Suresh Sood

Institutions: Boston College, Coastal Carolina University, University of Technology Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004606266

FWCI: 9.27

Cites: 36

Cited by: 37

Related to: 10