Work

Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay

Year: 2014

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-014-9295-0

Authors: Kivilcim Dogerlioglu-Demir, Cenk Koçaş

Institution: Sabancı Üniversitesi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004816396

FWCI: 1.066

Cites: 23

Cited by: 24

Related to: 10