Work

Judging the Welfare Performance of Manufacturers' Advertising

Year: 1981

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1981.10672770

Author: Robert L. Steiner

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004823749

FWCI: 7.134

Cites: 17

Cited by: 9

Related to: 10