Work

The generality/specificity issue in consumer innovativeness research

Year: 1995

Type: article

Study design: Observational Study

Source: Technovation

DOI: 10.1016/0166-4972(95)99328-d

Authors: Ronald E. Goldsmith, Jon B. Freiden, Jacqueline K. Eastman

Institutions: Florida State University, Valdosta State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004911217

FWCI: 3.086

Cites: 34

Cited by: 254

Related to: 10