WOM and social media: Presaging future directions for research and practice
Year: 2013
Type: article
Authors: Allan J. Kimmel, Philip J. Kitchen
Institutions: ESCP Business School, École Supérieure de Commerce de Rennes
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2005148859