Work

Strategic marketing planning for competitive advantage in electronic commerce

Year: 2002

Type: article

Source: International Journal of Services Technology and Management

DOI: 10.1504/ijstm.2002.001614

Authors: George J. Siomkos, Adam P. Vrechopoulos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Foundation

OpenAlex ID: W2005196744

FWCI: 10.36

Cites:

Cited by: 17

Related to: 10