Work

Practices, Perceptions and Avenues of Net-Based Promotions

Year: 2005

Type: article

Study design: Observational Study

Source: Electronic Commerce Research

DOI: 10.1007/s10660-005-1182-6

Authors: Kureshi Sonal, Vyas Preeta

Institution: Indian Institute of Management Ahmedabad

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005212558

FWCI: 1.275

Cites: 19

Cited by: 11

Related to: 10