Work

Brand Loyalties: Qualitative, Quantitative, or Both?

Year: 1974

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729459

Author: David R. Wheeler

Institutions: Baruch College, City University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005312978

FWCI:

Cites: 19

Cited by: 5

Related to: 10