Work

“Value” — A practitioner's lens

Year: 2012

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2011.11.024

Author: Deryck J. van Rensburg

Institution: Coca Cola (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005345586

FWCI: 4.992

Cites: 9

Cited by: 17

Related to: 10