Work

Environmental color, consumer feelings, and purchase likelihood

Year: 1992

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220090502

Authors: Joseph A. Bellizzi, Robert E. Hite

Institutions: Kansas State University, Arizona State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005419708

FWCI: 1.066

Cites: 25

Cited by: 830

Related to: 9