Work

Relating Television Preference Viewing to Shopping Orientations, Life Styles, and Demographics: The Examination of Perceptual and Preference Dimensions of Television Programming

Year: 1982

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1982.10672822

Authors: James R. Lumpkin, William R. Darden

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005459645

FWCI: 1.845

Cites: 37

Cited by: 60

Related to: 10