Year: 2011
Type: conference-paper
Abstract: Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of WOM. This paper describes online interpersonal influence or electronic word of mouth (eWOM) because it plays a significant role in consumer purchase decisions.
Source: Procedia Computer Science
Institution: University of Isfahan
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2005471257