Work

Marketing cost concept in service firms

Year: 1981

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(81)90013-4

Author: E. Gummesson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005478338

FWCI:

Cites: 3

Cited by: 14

Related to: 10