Work

A generalization that makes useful the dorfman–steiner theorem with respect to advertising

Year: 1989

Type: article

Source: Managerial and Decision Economics

DOI: 10.1002/mde.4090100111

Authors: Haim Levy, Julian L. Simon

Institutions: Hebrew University of Jerusalem, University of Maryland, College Park

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005654591

FWCI:

Cites: 11

Cited by: 9

Related to: 10