Work

The Flipside of the Sponsorship Coin

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/jar-52-1-065-073

Author: Lars Bergkvist

Institution: University of Nottingham Ningbo China

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005745209

FWCI: 13.68

Cites: 20

Cited by: 75

Related to: 10