Work

An Analysis of Endorsement Effects in Affinity Marketing: The Case for Affinity Credit Cards

Year: 2006

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367350307

Authors: Ka-shing Woo, Henry K. Y. Fock, Michael K. M. Hui

Institutions: Aston University, Chinese University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005796891

FWCI: 3.523

Cites: 36

Cited by: 25

Related to: 10