Work

Factors affecting Mexican college students' purchase intention toward a US apparel brand

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020810889263

Authors: Min‐Young Lee, Youn‐Kyung Kim, Lou Pelton, Dee Knight, Judith Forney

Institutions: University of Kentucky, University of Tennessee at Knoxville, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005873006

FWCI: 14.15

Cites: 51

Cited by: 100

Related to: 10