Work

Sports sponsorship, spectator recall and false consensus

Year: 1999

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569910253071

Author: Roger Bennett

Institution: London Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005876946

FWCI: 6.912

Cites: 34

Cited by: 259

Related to: 10