Work

A Taxonomy of Magazine Readership Applied to Problems in Marketing Strategy and Media Selection

Year: 1969

Type: article

Source: The Journal of Business

DOI: 10.1086/295202

Authors: F. M. Bass, E. A. Pessemier, D. J. Tigert

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005889218

FWCI: 16.24

Cites: 3

Cited by: 38

Related to: 10