Work

Customer choices of manufacturer versus retailer brands in alternative price and usage contexts

Year: 2008

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2008.11.006

Authors: Arch G. Woodside, Timucin Ozcan

Institutions: Boston College, Southern Illinois University Edwardsville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005974255

FWCI: 4.355

Cites: 34

Cited by: 18

Related to: 10