Work

Brand Appearances on Prime-Time Television

Year: 2000

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2000.10505104

Authors: Rosellina Ferraro, Rosemary J. Avery

Institutions: The Ohio State University, Cornell University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006053529

FWCI: 2.491

Cites: 19

Cited by: 97

Related to: 10