Work

Consumer Awareness, Ethnocentrism and Loyalty: An Integrative Model

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2014.980927

Author: Charles Makanyeza

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2006119035

FWCI: 12.43

Cites: 60

Cited by: 49

Related to: 10