Work

Internal marketing of a service

Year: 1992

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(92)90038-u

Authors: Gilbert D. Harrell, Matthew F. Fors

Institution: Michigan State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006285564

FWCI: 7.056

Cites: 4

Cited by: 54

Related to: 10