Work

Anticipations, Uncertainty and Dynamic Planning

Year: 1942

Type: article

Source: Journal of Marketing

DOI: 10.2307/1245887

Authors: Lloyd L. Shaulis, Albert Gailord Hart

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006347095

Cites:

Cited by: 73

Related to: 10