Work

Values, expectations from the marketing system and product expectations

Year: 1985

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.4220020407

Authors: Ved Prakash, J. Michael Munson

Institutions: Florida International University, Santa Clara University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006356270

FWCI:

Cites: 31

Cited by: 34

Related to: 10