Work

Names, brands, branding: beyond the signs, symbols, products and services

Year: 2005

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420510592590

Author: Colin Jevons

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006431910

FWCI: 8.901

Cites: 1

Cited by: 67

Related to: 10