Work

Do emotional appeals work for services?

Year: 1999

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/09564239910276890

Author: Anna S. Mattila

Institution: Pennsylvania State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006442259

FWCI: 2.761

Cites: 49

Cited by: 77

Related to: 10