Work

Consumer inventory sensitivity and the postpromotion dip

Year: 1996

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00557313

Authors: Scott A. Neslin, Linda G. Schneider Stone

Institutions: Dartmouth College, University of Minnesota

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006445332

FWCI: 16.33

Cites: 30

Cited by: 72

Related to: 10