Work

Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations

Year: 2009

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20263

Authors: Jody L. Crosno, Traci H. Freling, Steven J. Skinner

Institutions: West Virginia University, The University of Texas at Arlington, University of Kentucky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006463522

FWCI: 3.112

Cites: 96

Cited by: 76

Related to: 10