Work

The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge

Year: 1999

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp0804_04

Author: Sankar Sen

Institution: Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006499485

FWCI:

Cites: 32

Cited by: 54

Related to: 10