Work

Advertising Competition Under Consumer Inertia

Year: 2003

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.22.1.131.12843

Authors: Bibek Banerjee, Subir Bandyopadhyay

Institutions: Indian Institute of Management Ahmedabad, Appalachian State University, Indiana University Northwest

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006540795

FWCI: 11.93

Cites: 21

Cited by: 70

Related to: 10