Work

How Advertising Works on the WWW: Modified Elaboration Likelihood Model

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1999.10505087

Author: Chang-Hoan Cho

Institutions: University of Nebraska–Lincoln, The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006567528

FWCI: 29.1

Cites: 24

Cited by: 281

Related to: 10