Work

Cross‐cultural consumer decisions: consideration sets – a marketing universal?

Year: 2001

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000006216

Authors: Ronald P. LeBlanc, Neil C. Herndon

Institutions: Idaho State University, Hofstra University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006648949

FWCI:

Cites: 29

Cited by: 16

Related to: 10