Work

Beyond brand loyalty: Brand sustainability

Year: 2013

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2013.821227

Authors: Don E. Schultz, Martin P. Block

Institution: Northwestern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006739320

FWCI: 0.991

Cites: 41

Cited by: 37

Related to: 10