Work

Illusions of marketing planners

Year: 2001

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.1020

Author: John A. Weber

Institution: University of Notre Dame

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006778727

FWCI: 6.316

Cites: 101

Cited by: 14

Related to: 10