Work

Comparative advertising effectiveness in different national cultures

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(01)00210-7

Authors: Jung Ok Jeon, Sharon E. Beatty

Institutions: Pukyong National University, University of Alabama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006892276

FWCI: 8.864

Cites: 24

Cited by: 65

Related to: 10