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The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

Year: 2013

Type: article

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2013.11.008

Authors: Jo Royle, Audrey Laing

Institution: Robert Gordon University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2006945534

FWCI: 20.65

Cites: 38

Cited by: 274

Related to: 10