Work

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

Year: 2011

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2011.09.001

Authors: Alexander Leischnig, Margit Enke

Institution: TU Bergakademie Freiberg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007010641

FWCI: 5.566

Cites: 63

Cited by: 49

Related to: 10