Work

Brand names on packaging and their impact on purchase preference

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.343

Author: Sylvie Laforet

Institution: University of Sheffield

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007090760

FWCI: 7.421

Cites: 47

Cited by: 26

Related to: 10