Work

ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Hospitality Marketing & Management

DOI: 10.1080/19368623.2012.633211

Authors: Maja Šerić, Irene Gil-Saura

Institution: Universitat de València

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007120916

FWCI: 15.51

Cites: 124

Cited by: 76

Related to: 10