Work

Evaluation of the Marketing Mix — Its Application to Strategic Marketing

Year: 1980

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004900

Author: David M. Reid

Institution: University of Edinburgh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007254124

FWCI:

Cites: 1

Cited by: 11

Related to: 10