Work

Communication and marketing of services by religious organizations in India

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.03.012

Authors: Sriya Iyer, Chander Velu, Abdul Mumit

Institutions: University of Cambridge, North South University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2007270541

FWCI: 6.934

Cites: 80

Cited by: 31

Related to: 10