Work

Heterogeneity in the Effects of Online Persuasion

Year: 2012

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2012.02.002

Authors: Maurits Kaptein, Dean Eckles

Institutions: Philips (Netherlands), Eindhoven University of Technology, Stanford University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007276065

FWCI: 19.97

Cites: 54

Cited by: 105

Related to: 10