Work

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Year: 2003

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/1352726032000129890

Authors: Nigel M. De Bussy, Michael T. Ewing, Leyland F. Pitt

Institutions: Curtin University, Monash University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007281861

FWCI: 3.921

Cites: 43

Cited by: 83

Related to: 10