Work

The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts

Year: 1986

Type: article

Source: Agribusiness

DOI: 10.1002/1520-6297(198623)2:3<293::aid-agr2720020304>3.0.co;2-r

Authors: John M. Connor, Scott Weimer

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2007287658

FWCI: 3.593

Cites: 28

Cited by: 12

Related to: 10