Work

Branding in the UK public house sector: recent developments

Year: 2000

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/09596110010343567

Authors: Tim Knowles, Michael J. Howley

Institutions: Sheffield Hallam University, University of Surrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007304592

FWCI: 6.227

Cites: 22

Cited by: 28

Related to: 10