Work

Managing brands in times of economic downturn: How do luxury brands fare?

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.53

Authors: Mignon Reyneke, Alexandra Sorokáčová, Leyland Pitt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007306193

FWCI: 7.421

Cites: 24

Cited by: 32

Related to: 10