Value in business and industrial marketing: Past, present, and future
Year: 2011
Type: article
Source: Industrial Marketing Management
Authors: Adam Lindgreen, Martin K. Hingley, David B. Grant, Robert E. Morgan
Institutions: Cardiff University, University of Lincoln, University of Hull
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2007399862