Work

Marketing, the consumer society and hedonism

Year: 2002

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560210422871

Authors: John O’Shaughnessy, Nicholas Jackson O’Shaughnessy

Institutions: University of Cambridge, Keele University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007618373

FWCI: 13.85

Cites: 46

Cited by: 320

Related to: 10